Data Centre World is always one of the key events in the calendar for the industry.

It brings together thousands of people across the data centre ecosystem. Operators, contractors, consultants, manufacturers, recruiters, and engineers all in one place. From a networking perspective alone, that’s hugely valuable.

For Bauhaus, the dynamic is quite interesting.

A large proportion of the stands are focused on manufacturers, power infrastructure, cooling, HVAC, and hardware solutions. All critical parts of the sector of course, but our focus sits more on the data cabling, fibre, security systems, and physical delivery side of projects.

We’re looking to build relationships with:

• Installation companies
• Project managers
• Delivery teams
• Engineers and technical leads
• Clients delivering live projects

And if we’re being honest, those people aren’t always the ones standing on exhibition stands.

Quite often, the stands are staffed by business development managers or sales teams. Important roles, of course, but they’re rarely the people directly involved in the day-to-day delivery of projects.

The real delivery conversations tend to happen elsewhere.

Walking between halls.
Over a coffee.
Or later in the bar after the event finishes.

For many experienced professionals, the biggest value isn’t necessarily the conference sessions either.

It’s the opportunity to:

• Catch up with existing contacts
• Strengthen relationships
• Meet new partners organically
• Put faces to names
• Talk about real projects rather than theory

There is genuine value in the stands for quite a lot of companies, but for us the conference provides the reason to attend.

The conversations in and around the stands, or over a coffee nearby, are where the real value happens.

In industries like data centres and structured cabling, relationships still drive projects. Trust is built through real interactions over time.

Some of the most valuable moments come from the unplanned conversations:

“I didn’t realise you were involved in that.”
“We’ve got something coming up soon.”
“You should speak to this person.”

Those are the moments that lead to future work.

So, is Data Centre World useful?

Yes, absolutely.

And even though Louis Theroux is one of the speakers this year, often the biggest value isn’t what happens on the stages or even on the stands.

It’s what happens around them.

Ben Wilcox & Daniel Danis will be attending and are looking forward to catching up with plenty of familiar faces next week. If you’re attending and would like to connect, feel free to drop me a message.